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vitamins + water + sugar + hype = soda - bubbles

Back in January, 2009, the Coca-Cola Company was served notice of a class action lawsuit filed over what the Center for Science in the Public Interest (CSPI) says are deceptive and unsubstantiated claims on its VitaminWater line of beverages.

This can be seen as a cautionary tale to nutritional supplement companies and consumers alike.

Center for Science in the Public Interest
January 15, 2009

Coke markets VitaminWater as a healthful alternative to soda by labeling its several flavors with such health buzz words as "defense," "rescue," "energy," and "endurance."  The company makes a wide range of dramatic claims, including that its drinks variously reduce the risk of chronic disease, reduce the risk of eye disease, promote healthy joints, and support optimal immune function.

In fact, according to CSPI nutritionists, the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles.

While it is true that vitamins do play various roles in the human body, the statements on VitaminWater labels go far beyond even the loose, so-called "structure/function claims" allowed by the Food and Drug Administration and cross the line into outright fraud, according to CSPI.

Moreover, VitaminWater contains between zero and one percent juice, despite the full names of the drinks, which include "endurance peach mango" and "focus kiwi strawberry," and "xxx blueberry pomegranate acai," among others.  A press release for the "xxx" drink claims its antioxidants makes the drinker "last longer" in some unspecified way; in any event, it has no blueberry, pomegranate, or acai juice, nor do the others have any cranberry, grapefruit, dragon fruit, peach, mango, kiwi, or strawberry juice.

Coke called the suit "ridiculous".  Coke and Pepsi both sell so-called functional beverages, which they say have vitamins, nutrients or stimulants such as caffeine or guarana.

CSPI litigation director Steve Gardner said, "VitaminWater is Coke's attempt to dress up soda in a physician's white coat.  Underneath, it's still sugar water, albeit sugar water that costs about ten bucks a gallon."  VitaminWater typically retails for about $1.49 for a 20-ounce bottle.

Read the full article HERE.

When GNLD and GNLD Distributors say products are backed by Science, it's a statement that really means something.  True science must include research, development, and actual clinical testing.

GNLD has understood the importance of science since their very beginning 50 years ago.  GNLD's Scientific Advisory Board is composed of world-renowned experts in their fields, and these scientists sit at the core of a worldwide network of leading scientists and research facilities, all dedicated to delivering the finest, safest, most effective products the world has to offer.  The commitment and diligence of this highly respected global team over the last 50 years gives GNLD a wealth of knowledge, insight, and opportunities that no competitors can match.

One of the many superior products this esteemed board has developed is GNLD's immune-boosting Carotenoid Complex™.  Introduced in 1992, Carotenoid Complex™ was developed to address almost two decades of scientific research that showed people who eat more fruits and vegetables live longer, healthier lives.  Then after another decade of intense research and technological developments, GNLD created a second generation Daily Carotenoid Complex™ that is more complete and potent than before.

Multiple studies by independent and government researchers have demonstrated that GNLD's Carotenoid Complex™ significantly boosts immune function and provides powerful protection against oxidation damage in the body.

You can believe recent attention-grabbing feature stories, or you can believe decades of sound scientific research.  You can take a gamble on your health, or you can eat a well-balanced diet, using supplements to fill the all-too-common nutritional gaps in today's diet.  You can choose products whose misleading "scientific" claims result in major legal disputes, or you can choose products whose real scientific claims are based on decades of active participation by world-renowned scientists:  You Decide!

Sources:
Center for Science in the Public Interest
(Reuters) - A U.S. consumer group filed a class action lawsuit against Coca-Cola Co

See also:
Airborne Health, a Bonita Springs, Florida-based herbal supplements firm, agreed to pay $23.3 million to settle a class-action lawsuit
CSPI Sues to Stop MillerCoors' "Sparks" Alcoholic Energy Drink 9/08